Business Growth: A Marketing Strategy for Manufacturers Based on New Economy Marketing
Presenter bios:
Steven Groves, Partner / LFS, Founder & CEO / Social Marketing Conversations, LLC Partner / ProRelevant Marketing Solutions
Steven provides businesses with digital marketing strategy and support services for SMB & Enterprise scaled clients. Fifteen years in computer & software sales, internet marketing, and seven years in digital marketing strategy for business and marketing. The last several years in business consulting, mentoring, and complex research.
ProRelevant Marketing Solutions (PRMS) provides marketing and media consulting to optimize and improve the ROI of marketing activities for global enterprises, mostly in CPG / FMCG, insurance, and finance.
Co-author of ROI of Social Media: How to improve the return on your social marketing investment Internationally recognized speaker, writer, and consultant on effectiveness in digital marketing. Involved in EG since 2013. Developed an industry-leading digital marketing research tool called ‘Preznc Report’, which is a very reliable research technique that uncovers the SWOT of a company’s online presence vs. a select set of competitors.
Greg Gotcher, Founder / Esplanade Group, LLC, CEO LeadForce Solutions (LFS)
A technology industry veteran, that has managed worldwide sales, marketing, channel, and distribution operations for companies that include Hewlett-Packard, Sun Microsystems, and IBM/Tivoli. Today Greg is actively involved as a trained/certified digital marketing consultant for the National Center for Economic Gardening and provides Digital Marketing Agency services for B2B and B2C companies.
Expertise:
- Digital Marketing Strategy
- Digital Content & Conversion
- Sales & Lead Generation Strategy
Blogs
Metal Additive Manufacturing Gearbox: An Introduction to the Process and Advantages
Digital Industry: Overview of Top Digital Manufacturing Tech Companies
The Cyber Essentials Checklist: Ensuring Your Organization’s Digital Safety
Unlocking Success: Resources for Manufacturers in Colorado
A Guide: Manufacturing Cybersecurity and You
Sustainable Impact of Colorado Manufacturing Has No Borders
Advanced Manufacturing Definition: An Industry Evolving
How An Advance Manufacturing Company Stays Ahead
A Guide to Compliance Management: Manufacturing Sectors
The Future of Modern Advanced Manufacturing: Leading the Way
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