Business Growth: A Marketing Strategy for Manufacturers Based on New Economy Marketing

Tuesday, December 6, 2022 | 12:00 PM - 1:00 PM

Presenter bios:

Steven Groves, Partner / LFS, Founder & CEO / Social Marketing Conversations, LLC Partner / ProRelevant Marketing Solutions

Steven provides businesses with digital marketing strategy and support services for SMB & Enterprise scaled clients. Fifteen years in computer & software sales, internet marketing, and seven years in digital marketing strategy for business and marketing. The last several years in business consulting, mentoring, and complex research.

ProRelevant Marketing Solutions (PRMS) provides marketing and media consulting to optimize and improve the ROI of marketing activities for global enterprises, mostly in CPG / FMCG, insurance, and finance.

Co-author of ROI of Social Media: How to improve the return on your social marketing investment Internationally recognized speaker, writer, and consultant on effectiveness in digital marketing. Involved in EG since 2013. Developed an industry-leading digital marketing research tool called ‘Preznc Report’, which is a very reliable research technique that uncovers the SWOT of a company’s online presence vs. a select set of competitors.

Greg Gotcher, Founder / Esplanade Group, LLC, CEO LeadForce Solutions (LFS)

A technology industry veteran, that has managed worldwide sales, marketing, channel, and distribution operations for companies that include Hewlett-Packard, Sun Microsystems, and IBM/Tivoli. Today Greg is actively involved as a trained/certified digital marketing consultant for the National Center for Economic Gardening and provides Digital Marketing Agency services for B2B and B2C companies.


  • Digital Marketing Strategy
  • Digital Content & Conversion
  • Sales & Lead Generation Strategy