A systematic and comprehensive approach to technology focused market intelligence. Identify the benefits and the market impacts related to your company’s technology-based asset (e.g., idea, product, process, capability) and provide the customized actionable intelligence you need.

Unlike traditional market research, Manufacturer’s Edge directly considers the technical and market viability of your asset and characterizes the associated opportunities and barriers through a structured process of desk research and expert interviews. This combined market and technical opportunity assessment provides the intelligence you need to make accurate and confident decisions for new technology-driven products and markets.

Learning Objectives:

• Identify and characterize the markets, trends, value chains, competition, and companies of most interest and relevance to your company
• Detail prevailing technical performance and user requirements, and assessing how well your asset meets or could meet those requirements
• Describe your best options for moving forward with development, partnering, and market entry
• Fill in other key knowledge gaps your company may have surrounding regulatory, intellectual property, or competitive issues.