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You are here: Home / Our Services / Technology Acceleration / Market Research and Analysis

Market Research and Analysis

A systematic and comprehensive approach to technology focused market intelligence. Identify the benefits and the market impacts related to your company’s technology-based asset (e.g., idea, product, process, capability) and provide the customized actionable intelligence you need.

Unlike traditional market research, Manufacturer’s Edge directly considers the technical and market viability of your asset and characterizes the associated opportunities and barriers through a structured process of desk research and expert interviews. This combined market and technical opportunity assessment provides the intelligence you need to make accurate and confident decisions for new technology-driven products and markets.

Learning Objectives:

 

  • Identify and characterize the markets, trends, value chains, competition, and companies of most interest and relevance to your company
  • Detail prevailing technical performance and user requirements, and assessing how well your asset meets or could meet those requirements
  • Describe your best options for moving forward with development, partnering, and market entry
  • Fill in other key knowledge gaps your company may have surrounding regulatory, intellectual property, or competitive issues.

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Success Story

Success Story
Improvements and Expansion Helps Propel the “Fairy Godmother of Fire” to New Heights

Tim and Voni Flaherty met while attending law school in Chicago and started a grand adventure that has seen them explore a variety of career opportunities. Having gone from law to banking to general management at Caterpillar, it was while living in San Antonio a few years ago that

Increased Sales
$5M
Retained Sales
$2M
Jobs Saved
16
Jobs Created
27
Read Full Story
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  • COVID-19 Resources
    ▼
    • Main COVID page
    • Product & Services Directory
    • Critical Supply List – Manufacturing Specs
    • Cybersecurity
    • Health and Safety in the Workplace
    • Loans & Financial Resources
    • National/International Resources
    • State Resources
    • Supply Chain
  • About Us
    ▼
    • Staff and Locations
    • Board of Directors
    • Partners
    • Manufacturing Minutes Newsletter
    • Videos
    • Webinars
    • Success Stories
    • Congressional District Fact Sheets
  • Services
    ▼
    • Cybersecurity
    • Continuous Improvement
    • Technology Acceleration
    • Supplier Development
    • Sustainable Practices
    • Workforce Development
    • Online Programs
  • Events
  • Small Manufacturer’s AdvantEDGE
  • Manufacturers Connect